What Herrald saves your team

Answer three quick questions about your brands. We’ll estimate how many comments and DMs come in, what answering them costs your team now, and what’s left with Herrald.

How many brands do you look after?

How big is a typical brand’s following?

On each of its main accounts, such as its Facebook Page and its Instagram.

How much do people comment and message?

Comments and DMs a month1,044

Our estimate for brands like yours. Know your number? Slide to set it.

You’d save about $1,446 a month

That’s about $17,352 a year, and 24 hours of your team’s time every month.

Your team’s time on comments and DMs today36 hours · 0.3 full-time people: $2,336
Your team’s time with Herrald12 hours · 0.1 full-time people: $811
Herrald Studio: $79 a month
What you save: $1,446 a month

Studio is $65.83 a month if you pay for the year.

See the plans Compare with other tools

How we estimate your messages

We start from the average comments a post draws at each audience size and how often brands post, published by Socialinsider. We count each brand on two networks, then halve or double it for a quiet or lively audience, which also stands in for DMs. Your own number is always better, so slide to set it.

Sources

Most brands don’t do all of this today. They answer a small share of messages, often hours later. These figures price doing the job properly, and your pay, mix of messages and handling times will differ.

How we worked it out

A person in-house costs a US employer about $39.13 a paid hour, with benefits, taxes, supervision and tools. Once holidays, sickness, training and quiet spells are taken out, about 60% of that hour goes on messages, so an hour of handling costs $65.76.

We assume 50% of messages need an action, as in Herrald’s prices above, and the rest only need reading. Of those, 10% go to people without a draft, and we count them at the full time a person takes alone.

Each message	Share	A person alone	A person with Herrald
Read and sort one that needs nothing	50% of all messages	20 seconds	Nobody: Herrald reads and labels it
Hide spam or abuse	20% of those needing action	30 seconds	10 seconds: Check what a rule hid
Answer a public comment	50% of those needing action	2.5 minutes	45 seconds: Approve or edit the draft
Answer a DM conversation	30% of those needing action	8 minutes	2.5 minutes: Approve or edit each draft

Sources, checked on 25 October 2026