For publishers and media
When news breaks, your editors still see what matters
Herrald hides abuse and spam, sends threats and legal letters to the editors, and records every action.
Problems Herrald solves for them
Abuse aimed at reporters
It’s hidden in seconds, so your reporters aren’t the first to read it.
Liable for reader comments
Every hide, review and reply is logged with who and when.
The tip in the noise
Correction requests go to the desk, and legal letters go to the editors.
What lands in the inbox
Here’s twenty minutes after a city-hall story.
R. BoatengComment thread · Facebook
Your story says the vote was 6–3. The minutes say 5–4. Which is it?
Content questionMedium90%Draft ahead for reviewanon_8812Comment thread · Facebook
Someone should teach this reporter a lesson. I know where she parks.
Hostile / troll / spamCritical94%Escalate, no draftKerr & Lowe LLPDirect message · Facebook
We act for Councillor Haines. Your article contains defamatory statements; please preserve all related materials.
Legal / press / partnershipHigh97%Escalate, no draftBeth L.Comment thread · Instagram
Finally someone is covering this. Thank you for actually reporting.
Agreement / affirmationLow92%Ignorecrypto_gains_dailyComment thread · Facebook
I made $8k this week with this method >> t.me/gains
Hostile / troll / spamMedium98%HidePete V.Comment thread · Facebook
Typical biased hit piece. You lot never cover the other side.
Disagreement / critiqueMedium88%Review, draft on request
These messages are made up, but Herrald’s own rules engine decided each one.
One message, start to finish
Rules they turn on first
Automatic hiding
OffOn
Agreement / affirmation: what Herrald does
Review, draft on requestIgnore
Never automatic
These always go to a person, whatever your rules say.
- Hostile / troll / spam
- Possible crisis
- Legal / press / partnership
Every action is logged, and nobody can edit the log.
A month at this size
8 brands · 24 accounts · 8 people · 40,000 messages a month
$549.17 a month, billed yearly
Growth plan
By hand$89,513 (1,361 hours)
With Herrald$31,623 (473 hours)
Saved each month$57,890
We used the same method as our comparison. See how we worked it out
Where it connects
Works with
- YouTube· Coming soon
- X· Coming soon
- Your own app
What should come next?
Herrald answers comments and DMs. Keep your scheduler for posting.
The research
78%
of UK journalists surveyed said they had faced online abuse at least once.
UK Department for Culture, Media and Sport, 2026 About this figure
Government research. 531 responses; research by Alma Economics.52%
of UK journalists surveyed said safety concerns led them to withdraw from online spaces.
UK Department for Culture, Media and Sport, 2026 About this figure
Government research. 531 responses; 23% had considered leaving the profession.12% → 27%
of the New York Times’ social-issue articles had comments open before and after it began AI-assisted moderation; comment quality changed little.
Rajadesingan, ICWSM, 2026 About this figure
Peer-reviewed study. 79,824 articles; a before-and-after study, so an association rather than proof of cause.
Questions
What happens to a threat against a reporter?
It’s treated as a possible crisis. Editors see it first and get an email, and it’s never answered.
Can it keep up when a story goes viral?
Yes. Reading is free at any volume, and only hides and replies count.
Does it answer readers on its own?
Only where your rules say so. Most newsrooms start with drafts for the desk.
Can we show what we hid?
Every hide is logged with its reason, and any hidden comment can be restored.
Give your newsroom its comments back
We’re opening a few newsroom workspaces at a time.