For agencies
Answer every client’s comments without mixing them up
Herrald gathers every client’s comments and DMs, drafts in each client’s voice and keeps a log of every reply.
Problems Herrald solves for them
Replying as the wrong client
Each client keeps its own voice, and replies leave from the right account.
Community work nobody scoped
Rules handle the routine, so your hours go to real conversations.
Proving the work
Every reply and hide is logged by brand, ready to export for your client.
What lands in the inbox
Here’s a normal Tuesday across three clients.
Maya R.Comment thread · Instagram
The cardamom buns at the Elm St shop are the best thing I ate this year 😍
AppreciationLow97%Auto-sendtrailhead_danComment thread · Facebook
Do the new rain shells come in a tall size?
Simple questionLow95%Draft ahead for reviewPriya NairDirect message · Facebook
Someone messaged me from “Credit Union Support” asking for my card PIN. Is that you?
Order, shipping or accountHigh91%Draft ahead for reviewwin.free.iphone.nowComment thread · Instagram
Congrats you WON 🎁 claim at bakery-giveaway-claim.top
Hostile / troll / spamMedium98%HideGlen O.Comment thread · Facebook
Raising fees again while posting cute dog photos. Classy.
Disagreement / critiqueMedium90%Review, draft on requestLocal WeeklyDirect message · Instagram
Hi, I’m writing a piece on the new store closures. Could someone comment by Friday?
Legal / press / partnershipHigh93%Escalate, no draft
These messages are made up, but Herrald’s own rules engine decided each one.
One message, start to finish
Rules they turn on first
Automatic replies
OffOn
Automatic hiding
OffOn
Automatic replies per hour
3020
Disagreement / critique: owners review
OffOn
Never automate
noneSimple question
Never automatic
These always go to a person, whatever your rules say.
- Hostile / troll / spam
- Possible crisis
- Legal / press / partnership
Every action is logged, and nobody can edit the log.
A month at this size
12 brands · 30 accounts · 6 people · 20,000 messages a month
$249.17 a month, billed yearly
Growth plan
By hand$44,757 (681 hours)
With Herrald$15,786 (236 hours)
Saved each month$28,971
We used the same method as our comparison. See how we worked it out
Where it connects
Works with
- YouTube· Coming soon
- X· Coming soon
- Your own app
What should come next?
Herrald answers comments and DMs. Keep your scheduler for posting.
The research
70%
of agency leaders surveyed say client reporting plays a critical role in keeping clients.
AgencyAnalytics, Marketing Agency Benchmarks, 2025 About this figure
Industry survey. 220+ agency leaders in the US, Canada, Australia, UK and New Zealand. Run by a company that sells reporting software.25%
of agencies surveyed say they typically work with a client for less than 12 months.
SparkToro, State of Digital Agencies, 2025 About this figure
Industry survey. 376 respondents, mostly solo consultants and agencies of up to 25 people; self-selected.2 in 3
comments on brand and organisation posts arrive outside typical 9-to-5 working hours.
Respondology, Business of Comments Report, 2026 About this figure
Platform data. 168.8 million comments in 2025. Data from a company that sells comment moderation.
Questions
Can freelancers see only their brands?
Yes. Each teammate gets a role and a list of brands and sees nothing else. Add as many as you like.
How do you keep each client’s voice straight?
Each brand has its own voice, facts and example replies, and drafts only ever use that brand’s.
Can a client approve replies first?
Yes. Give their approver owner review on their brand, and the categories you mark wait for them. Every edit is logged.
How is it priced as we add clients?
You pay for the messages Herrald drafts, sends or hides. Brands, accounts and teammates are unlimited.
Bring every client into one inbox
We’re opening a few agency workspaces at a time.