For multi-brand companies
Keep every brand on the same set of rules
Herrald reads every comment across your brands, routes the risky ones to their owners, and keeps a record legal can read.
Problems Herrald solves for them
One brand’s crisis spreads
A possible crisis reaches that brand’s owners by email and is never answered automatically.
Who said that?
One log shows who read it, who approved it and when it went out.
Regional teams, global rules
Each person sees only their brands, and every rule change is saved with its history.
What lands in the inbox
Here’s an hour across three household brands.
Hannah K.Comment thread · Facebook
My toddler swallowed some of the dishwasher gel. Is it toxic?? What do I do
Possible crisisCritical95%Escalate, no draftMarcus T.Comment thread · Instagram
Is the new formula still free of phosphates?
Content questionMedium90%Draft ahead for reviewIlse V.Direct message · Facebook
Ordered the large bag twice and was charged three times. Order 88213.
Order, shipping or accountMedium93%Draft ahead for reviewTomásComment thread · Instagram
Switched our cat to the salmon recipe and she finally cleans her bowl. Thank you!
AppreciationLow96%Review, draft on requestLaw Office of R. AmesDirect message · Facebook
We represent a customer regarding an injury from your product. Please direct us to your legal department.
Legal / press / partnershipHigh97%Escalate, no draftdeals_bot_4421Comment thread · Instagram
90% OFF all brands today only >> cheap-brand-outlet.shop
Hostile / troll / spamMedium98%Hide
These messages are made up, but Herrald’s own rules engine decided each one.
One message, start to finish
Rules they turn on first
Automatic hiding
OffOn
Content question: owners review
OffOn
Disagreement / critique: owners review
OffOn
Never automatic
These always go to a person, whatever your rules say.
- Hostile / troll / spam
- Possible crisis
- Legal / press / partnership
Every action is logged, and nobody can edit the log.
A month at this size
20 brands · 60 accounts · 15 people · 60,000 messages a month
$582.50 a month, billed yearly
Scale plan
By hand$134,270 (2,042 hours)
With Herrald$47,194 (709 hours)
Saved each month$87,076
We used the same method as our comparison. See how we worked it out
Where it connects
Works with
- YouTube· Coming soon
- X· Coming soon
- Your own app
What should come next?
Herrald answers comments and DMs. Keep your scheduler for posting.
The research
3.5%
of comments on brands’ and organisations’ posts got a reply in 2025.
Respondology, Business of Comments Report, 2026 About this figure
Platform data. 168.8 million comments on 7.6 million posts from about 3,400 accounts on seven platforms. Data from a company that sells comment moderation.73%
of consumers say they expect a brand to respond on social within 24 hours or sooner.
Sprout Social Index, 2025 About this figure
Industry survey. 4,044 consumers in the US, UK, Canada and Australia.55%
of consumers say they would rather message a company privately than complain publicly.
Sprout Social Pulse Survey, 2026 About this figure
Industry survey. 2,250 consumers, August 2026.
Questions
Can regional teams see only their brands?
Yes. Each person has a role and a list of brands, and the database itself keeps workspaces apart.
What happens to a possible crisis?
That brand’s owners see it first and get an email. It never gets a draft or an automatic reply.
Is our data used to train AI?
No. Readings and drafts come through Anthropic’s API, which doesn’t train on your data.
Can we stop all automation at once?
Yes. One switch stops every automatic reply and hide, and reading carries on.
Bring every brand under one set of rules
We’ll map your brands and roles with you first.