For creators and public figures
Answer your fans and make the scammers vanish
Herrald hides impersonator scams, lifts brand deals out of the pile, and lets your team reply in your voice.
Problems Herrald solves for them
A fake “you” in your comments
Giveaway scams are hidden in seconds, before your fans click.
The DM that matters
Brand deals go to you and your manager, never to a bot.
It has to sound like you
Drafts follow your voice and the replies you’ve kept as examples.
What lands in the inbox
This came in under a new cooking reel.
jess.bakesComment thread · Instagram
Made your brown butter cookies for my dad’s birthday and he cried 😭 thank you!!
AppreciationLow97%Auto-sendch3f.lena.giveawayComment thread · Instagram
Congrats! You’re one of our winners 🎉 DM this account to claim your prize
Hostile / troll / spamHigh97%HideRhea at CopperpanDirect message · Instagram
Hi! I lead partnerships at Copperpan cookware. Would you be open to a paid series this spring?
Legal / press / partnershipMedium94%Escalate, no draftsam_cooksComment thread · Instagram
Can I use salted butter if that’s all I have?
Simple questionLow96%Auto-sendnot_a_fan_99Comment thread · Instagram
nobody cares about your cookies, delete your account
Hostile / troll / spamMedium90%HideAnaDirect message · Instagram
I don’t know who else to tell. I haven’t eaten in days and I don’t want to be here anymore
Possible crisisCritical96%Escalate, no draft
These messages are made up, but Herrald’s own rules engine decided each one.
One message, start to finish
Rules they turn on first
Automatic replies
OffOn
Automatic hiding
OffOn
Automatic replies per hour
3060
Appreciation: auto-send threshold
90%92%
Never automatic
These always go to a person, whatever your rules say.
- Hostile / troll / spam
- Possible crisis
- Legal / press / partnership
Every action is logged, and nobody can edit the log.
A month at this size
2 brands · 5 accounts · 3 people · 15,000 messages a month
$249.17 a month, billed yearly
Growth plan
By hand$33,567 (510 hours)
With Herrald$11,902 (177 hours)
Saved each month$21,665
We used the same method as our comparison. See how we worked it out
Where it connects
Works with
- YouTube· Coming soon
- X· Coming soon
- Your own app
What should come next?
Herrald answers comments and DMs. Keep your scheduler for posting.
The research
1 in 3
creators surveyed said hate and harassment attacks are a regular occurrence for them.
Google researchers, CHI, 2022 About this figure
Peer-reviewed study. 135 creators.1 in 5
comments on brand and organisation posts contained spam, bot activity or abuse in 2025.
Respondology, Business of Comments Report, 2026 About this figure
Platform data. 168.8 million comments. Data from a company that sells comment moderation.52%
of creators surveyed say they have experienced burnout from their career; 37% have considered quitting.
Billion Dollar Boy, 2025 About this figure
Industry survey. 1,000 creators and 1,000 senior marketers in the US and UK. Run by a creator agency.
Questions
Can it hide giveaway scams?
Yes, once you turn automatic hiding on. Every hide shows its reason and can be undone.
Do hidden comments count against my plan?
Yes, a hide is a handled message. Reading everything else is free.
What if a fan says they’re in danger?
It comes straight to you with an email, and Herrald never answers it.
Can my manager help without my password?
Yes. They sign in as themselves with a role, and everything they send is logged.
Give your fans a safer comment section
We’re opening a few creator workspaces at a time.