For e-commerce and DTC brands
Every buyer under your ads gets an answer
Herrald answers the routine questions, hides the scams under your ads, and sends order problems to support.
Problems Herrald solves for them
Scams under your ads
Fake discount links are hidden before buyers click.
The same question, 200 times
Add the shipping answer once as a fact, and Herrald handles the other 199.
Angry orders in public
Order problems get a draft for support, and it never promises refunds.
What lands in the inbox
Here’s launch day under a skincare ad.
Noor A.Comment thread · Instagram
Do you ship to Canada?
Simple questionLow97%Auto-sendglow.deals.outletComment thread · Instagram
Same serum 70% cheaper here 👉 glow-outlet-deals.shop
Hostile / troll / spamMedium98%HideKelsey R.Comment thread · Facebook
Ordered 3 weeks ago, still nothing, and no reply to my emails. #2231
Order, shipping or accountMedium94%Draft ahead for reviewIvyComment thread · Instagram
Obsessed with the night cream, my skin has never looked this good 😍
AppreciationLow97%Auto-sendDana F.Comment thread · Facebook
Broke out in a rash all over my face after two days of using this
Order, shipping or accountHigh90%Draft ahead for reviewBen S.Comment thread · Instagram
Overpriced for what it is honestly
Disagreement / critiqueMedium88%Review, draft on request
These messages are made up, but Herrald’s own rules engine decided each one.
One message, start to finish
Rules they turn on first
Automatic replies
OffOn
Automatic hiding
OffOn
Automatic replies per hour
3040
Never automatic
These always go to a person, whatever your rules say.
- Hostile / troll / spam
- Possible crisis
- Legal / press / partnership
Every action is logged, and nobody can edit the log.
A month at this size
3 brands · 8 accounts · 4 people · 12,000 messages a month
$205.83 a month, billed yearly
Starter plan
By hand$26,854 (408 hours)
With Herrald$9,528 (142 hours)
Saved each month$17,326
We used the same method as our comparison. See how we worked it out
Where it connects
Works with
- YouTube· Coming soon
- X· Coming soon
- Your own app
What should come next?
Herrald answers comments and DMs. Keep your scheduler for posting.
The research
34.1%
of comments on Meta ads were hidden in 2025; paid posts drew nearly twice the toxicity of organic ones.
Respondology, Business of Comments Report, 2026 About this figure
Platform data. 168.8 million comments. Data from a company that sells comment moderation.40%+
of people who reported losing money to a social-media scam said it began when they ordered something they saw in an ad.
US Federal Trade Commission, 2026 About this figure
Government research. Consumer Sentinel reports for 2025: a share of people, not of money lost.24%
of consumers surveyed say they are willing to wait even an hour for a response.
Emplifi, 2025 About this figure
Industry survey. Nearly 900 frequent social media users. Run by a company that sells social software.
Questions
Does it see comments on our ads?
Yes. Facebook and Instagram ad comments land in the same inbox, under the same rules.
Will it promise refunds?
No. Guardrails catch money promises, and order problems wait for your team.
Can it look up orders?
Not yet. Order problems reach support with the order number from the message.
How is a big launch priced?
You pay for answers, drafts and hides, and reading is free at any volume.
Turn ad comments into answered buyers
We’re opening a few store workspaces at a time.